Advanced Typography: Task 4 Final Compilation & Presentation
Advanced Typography: Task 4 Final Compilation & Presentation
|| Yang Shumeng 0378848
|| Advanced Typography
|| Task 4: Final Compilation & Reflection
LINKS TO BLOG
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application
TABLE OF CONTENTS
1. INSTRUCTIONS
– Exercise 1: Typographic System
3. TASK 2: KEY ARTWORK & COLLATERAL
4. TASK 3: TYPE EXPLORATION & APPLICATION
5. REFLECTION
1. INSTRUCTIONS
2. TASK 1: EXERCISES
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| Fig 2.1.1 Radial System Final |
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| Fig 2.1.2 Transitional System Final |
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| Fig 2.1.3 Grid System Final |
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| Fig 2.1.4 Random System Final |
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| Fig 2.1.5 Dilatational System Final |
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| Fig 2.1.6 Bilatational System Final |
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| Fig 2.1.7 Final Axial System |
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| Fig 2.1.8 Modular System Final |
Exercise 2: Type & Play
setp2 
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| Fig 2.2.3 Digitalization and refinement results - W，A，T，E，R |
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| Fig 2.2.4 Final poster |
3. TASK 2: KEY ARTWORK & COLLATERAL
2A – Key Artwork
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| Fig 3.1.2 White logo on a black background (2025/11/3_W7) |
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| Fig 3.13 The actual color of the logo is represented by the lightest shade on the palette. (2025/11/3_W7) |
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| Fig 3.1.4 Color Palette (2025/11/3_W7) |
Fig 3.15 Animation main visual. (2025/11/3_W7
2B – Collateral
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| Fig 3.1 Clothing LOGO. (2025/11/3_W7) |
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| Fig 3.2 Clothing LOGO. (2025/11/3_W7) |
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Fig 3.3 Instagram feed design layout. (2025/11/3_W7) |
4. TASK 3: TYPE EXPLORATION & APPLICATION
Figure 4.1 Unicase PDF, Week 12 (December 10, 2025)
Figure 4.2 FontLab Screengrab, Week 12 (December 10, 2025)
Figure4.3 Font Presentation 1, Week 12 (December 10, 2025)
Figure 4.4 Font Presentation 2, Week 12 (December 10, 2025)
Figure 4.5 Font Presentation 3, Week 12
(December 10, 2025)
Figure4.6Font Presentation 4, Week 12
(December 10, 2025)
Figure4.7 Font Presentation 5, Week
12 (December 10, 2025)
Figure4.8 Font Application 1,
Week 12 (December 10, 2025)
Figure4.9 Font Application 2,
Week 12 (December 10, 2025)
Figure 4.11 Font Application 4,
Week 12 (December 10, 2025)
Figure 4.12 Font Application 5,
Week 12 (December 10, 2025)
Figure 4.13 Font Presentation
and Font Application - PDF, Week 12 (December
10, 2025)
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| Figure 4.2 FontLab Screengrab, Week 12 (December 10, 2025) |
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| Figure4.3 Font Presentation 1, Week 12 (December 10, 2025) |
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Figure 4.4 Font Presentation 2, Week 12 (December 10, 2025) |
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Figure 4.5 Font Presentation 3, Week 12
(December 10, 2025) |
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Figure4.6Font Presentation 4, Week 12
(December 10, 2025) |
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Figure4.7 Font Presentation 5, Week
12 (December 10, 2025) |
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REFLECTION
Experience
Overall, this course was both challenging and rewarding. The workload at certain stages felt demanding, particularly when balanced alongside other modules; however, this pressure encouraged me to develop stronger time-management skills. As I progressed through each task, I became increasingly familiar with the design process and more confident in my ability to approach complex typographic problems independently. The iterative nature of the assignments allowed me to refine my work gradually and better understand the importance of experimentation and revision in design practice.
Overall, this course was both challenging and rewarding. The workload at certain stages felt demanding, particularly when balanced alongside other modules; however, this pressure encouraged me to develop stronger time-management skills. As I progressed through each task, I became increasingly familiar with the design process and more confident in my ability to approach complex typographic problems independently. The iterative nature of the assignments allowed me to refine my work gradually and better understand the importance of experimentation and revision in design practice.
Observation
Through studying typography, I became more attentive to the use of type in everyday visual contexts, including posters, websites, and advertisements. I began to analyse how typography influences readability, hierarchy, and visual impact. Additionally, reviewing my classmates’ work exposed me to a variety of design approaches and conceptual interpretations. Observing these differences helped me recognise that typography can be expressed in multiple ways, depending on context, intention, and audience.
Through studying typography, I became more attentive to the use of type in everyday visual contexts, including posters, websites, and advertisements. I began to analyse how typography influences readability, hierarchy, and visual impact. Additionally, reviewing my classmates’ work exposed me to a variety of design approaches and conceptual interpretations. Observing these differences helped me recognise that typography can be expressed in multiple ways, depending on context, intention, and audience.
Finding
This course helped me realise that typography is not solely about aesthetics, but also about effective communication. Each typographic decision carries meaning and affects how information is perceived and understood. The learning experience encouraged me to think more critically about my design choices and to justify them with clear reasoning. As a result, I gained greater confidence in applying typographic principles to future projects and in developing more thoughtful, purposeful design outcomes.
This course helped me realise that typography is not solely about aesthetics, but also about effective communication. Each typographic decision carries meaning and affects how information is perceived and understood. The learning experience encouraged me to think more critically about my design choices and to justify them with clear reasoning. As a result, I gained greater confidence in applying typographic principles to future projects and in developing more thoughtful, purposeful design outcomes.
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