Digital Photography and Imaging/PROJECT 2: POSTER DESIGN & DIGITAL IMAGING

 project 2-part b

Yang Shumeng/0378848/Bachelor of Design (Honours) in Creative Media

Digital Photography and Imaging

Poster Design Final

Lecture Notes (Refined Version)

Emphasis

Emphasis helps the viewer instantly recognize the focal point of a design. Whether it’s a bold headline, a striking image, or a prominent call-to-action button, emphasis guides the eye and signals where attention should land first.

Balance

Balance brings visual stability and harmony. It can be symmetrical or asymmetrical, as long as the elements are arranged with intentional visual order. Proper alignment also contributes to a tidy appearance and enhances visual flow.

Contrast

Contrast injects energy into a design. By using variations in light and dark, thickness, or texture, designers can highlight key elements, improve readability, and make visuals more dynamic and memorable.

Repetition

Repetition reinforces consistency. Repeating colors, typefaces, or graphic styles establishes a cohesive visual language and helps the audience understand the structure of the design.

Proportion

Proportion addresses the relationship between the size and visual weight of elements. Effective scaling and spacing create a well-organized layout, add depth, and lend a clean, modern aesthetic.

Movement

Movement guides the viewer’s gaze across a design. A clear visual path allows information to be processed naturally, leading the audience from one point of interest to another and forming a compelling visual narrative.

White Space

White space—also known as negative space—is the empty area between design elements. It plays a vital role in enhancing clarity, reducing clutter, and lending a polished, professional look to the layout.

Color Systems

  • RGB (Red, Green, Blue): Used for digital displays (e.g., monitors, TVs, projectors). Based on additive color mixing, it creates colors by combining light.

  • CMYK (Cyan, Magenta, Yellow, Black): Used for print materials. It’s a subtractive model where colors are created by absorbing light.

Basic Color Terminology

  • Hue: The pure color (e.g., red, blue, yellow).

  • Shade: Hue + black (e.g., red + black = brick red).

  • Tint: Hue + white (e.g., red + white = pink).

  • Tone: Hue + gray (a muted, softer color).

Principles of Color Harmony

  • Monochromatic: Variations of a single hue. Simple, cohesive, and foolproof.

  • Analogous: Three adjacent hues on the color wheel. Harmonious and naturally pleasing.

  • Complementary: Opposite hues on the color wheel. High contrast, effective for emphasis—best used sparingly.

  • Split-Complementary: One base hue plus two adjacent complements. Balances harmony and contrast.

  • Triadic: Three evenly spaced hues on the wheel. Vibrant, balanced, and energetic.

Color Psychology

Colors influence mood and perception. While individual responses vary, some general associations include:

  • Warm Colors (Red, Orange, Yellow): Energetic, attention-grabbing, sometimes urgent or aggressive.

  • Cool Colors (Green, Blue, Purple): Calming, trustworthy, sometimes cold or introspective.

  • Black: Powerful, elegant, mysterious.

  • White: Pure, clean, neutral—pairs well with any palette.

Realism vs. Surrealism

  • Realism depicts everyday life with fidelity, avoiding exaggeration or fantasy. It emphasizes accuracy and familiarity, capturing the world as it is.

  • Surrealism explores the subconscious, dream logic, and irrationality. It blends the ordinary with the fantastical, creating visuals that are both uncanny and compelling.

Origins and Influence of Surrealism

Born from the anti-establishment ethos of Dadaism and inspired by Freud’s theories of the unconscious, surrealism was championed by artists like Salvador Dalí. It sought to reveal hidden desires and subconscious imagery, challenging traditional artistic boundaries.

Surrealism in the Digital Age

Modern tools such as Photoshop empower artists to revisit surrealism with renewed creativity. Techniques like photomontage, collage, and conceptual photography allow for the effortless creation of dreamlike digital artworks.

Techniques for Creating Surrealist Art

  • Dreamlike Composition: Develop symbolic and strange imagery with strong visual impact.

  • Unexpected Juxtaposition: Combine unrelated elements to subvert logic and expectation.

  • Unfamiliar Assemblage: Use everyday objects in unusual contexts for fresh perspectives.

  • Preliminary Sketching: Begin with a rough sketch to clarify the overall direction.

  • Reference Gathering: Collect real-world visuals to support and enrich your concept.


instruction


Process

PART 1: Research about your topic (WEEK 6)

1. Study and gather all related information about your topic.
MOOD BOARD (3 Poster reference)
 

POSTER 1

POSTER 2

POSTER 3

   

PART 1: Research about your topic (WEEK 6)


2. Fill up the details below

 

Genesis: The Future - Imagine the Innovative World of the Future

Category: Magic Lock Screen 

Title:Echoes of Tomorrow

The theme "Genesis: The Future" explores the possibilities of future worlds shaped by technology, urbanization, and human evolution. It encourages imagining how people interact with machines, cities, and virtual spaces. Inspired by cyberpunk aesthetics, this theme highlights contrasts between digital progress and human emotion.

PART 2: Define your concept (WEEK 7)


2. Sketch your mock up poster:

 

SKETCH #1 (Hand Drawing)

SKETCH #2 (Digital Sketch)

  

PART 3: FINAL POSTER (WEEK 9)

 

FINAL POSTER 

TITLE: Echoes of Tomorrow

 

SUMMARY:

The poster centers a girl looking into the distance, framed by glowing towers and neon haze. It represents the tension between technology and emotion, isolation and progress. I used purples and blues to establish a contemplative tone. Through photo collage and manipulation, I built a cohesive visual narrative across multiple screen formats.




Reflections

In this assignment, I primarily utilized double exposure and collage techniques to develop my final composition. Compared to previous exercises, this task presented a significantly greater challenge—particularly in blending landscape and human elements into a cohesive and visually striking image. Achieving natural integration required much more effort and experimentation.

To reach a more refined outcome, I studied numerous poster designs, drawing inspiration from their composition, color schemes, and layering techniques. Each revision became an opportunity to explore new possibilities, and at times, I had to completely abandon my initial concept and start from scratch.

Through persistent experimentation and careful refinement, I gradually discovered a visual language that resonated with my personal style. The final result is a piece that I feel proud of. Beyond technical improvement, this project taught me how to observe, analyze, and synthesize visual elements on a deeper level, and it significantly boosted my confidence in tackling more complex design challenges in the future.


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